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We are a B2B Digital Marketing company
We only work in ‘Tandem’ with selective customers who operate within niche sectors and they must have a unique product or service to offer. For example, one important sector for us is sourcing customers for the Corporate Finance industry.
Let Us Work In ‘Tandem’ With You To Help Your Business Survive and Grow Using Digital Marketing
What is Digital Marketing?
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Our entire focus is on the B2B sector.
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B2B clients tend to have longer decision-making processes, and thus longer sales funnels. Often, Relationship-building strategies work better for these clients.
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B2B transactions are usually based on logic and evidence, which is what skilled B2B digital marketers present.
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B2B decisions tend to need more than 1 person's input. The marketing materials that best drive these decisions tend to be shareable and downloadable.
Types Of Digital Marketing
There are as many specializations within digital marketing as there are ways of interacting using digital...
The Benefits of Digital Marketing
Digital marketing has become prominent largely because it reaches such a wide audience of people...
Digital marketing should be one of the primary focuses of almost any business’s overall marketing strategy. Never before has there been a way to stay in such consistent contact with your customers, and nothing else offers the level of personalization that digital data can provide. The more you embrace the possibilities of digital marketing, the more you'll be able to realize your company's growth potential.
Digital marketing has become prominent largely because it reaches such a wide audience of people, but it offers a number of other advantages as well. These are a few of the benefits:
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A broad geographic reach
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Cost efficiency
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Quantifiable results
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Easier personalization
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More connection with customers
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Easy and convenient conversions
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We are a small family firm specialising in B2B Digital Marketing.
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We are highly motivated.
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We do not get involved with hundreds of clients and prefer to be helping several key clients in niche sectors – partly due to the time we have available and partly because we don’t want accidentally let our customers down by being busy fools.
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Because we work with a small number of clients, each client is extremely important to us, so you will receive value for your money
There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples:
• Search engine optimization, or SEO
• Content marketing
• Social media marketing
• Pay-per-click marketing
• Digital Retargeting
• Affiliate marketing
• Native advertising
• Marketing automation
Why use us?
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We are a small family firm specialising in B2B Digital Marketing
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We are highly...
Digital marketing creates growth
Digital marketing should be one of the primary focuses of almost any business’s overall marketing strategy...
It’s all about meeting the needs of your customer – send clear “Conviction” messages
DAGMAR Business Paradigm
Awareness
Comprehension
Conviction
Action
The vast majority of Businesses never send clear “conviction” messages to their target prospect customer
"So, if you would like to know why you should come on board with us and what our conviction messages are to help you to decide, please contact us."
The DAGMAR Model:
We are fans of the Dagmar Business Paradigm. Russell Colley (1961) developed a model for setting advertising objectives and measuring the results. The Term ‘DAGMAR’ is an acronym for Defining Advertising Goals for Measured Advertising Results. According to DAGMAR, a sale must carry a potential customer through four stages of understanding: from unawareness to Awareness - the consumer must first be aware of a brand or company Comprehension - he or she must have a comprehension of what the product is and its benefits; Conviction - he or she must arrive at the mental disposition or conviction to buy the brand; Action—finally, he or she actually buys that product or service.
A target audience might prefer a particular product or service but not develop a conviction about buying it. The communicator’s (our) job is to build conviction among the target audience. Convince your customer by telling them about the benefits of your product or service - to such an extent that the prospect customers feel the “Conviction” to respond to our marketing campaigns .
